Kindle Warehouse

Strand breaks in the pain industry   by Ebook Reader

There is no doubt that the price of thousand dollars less, or even 500 yuan electronic reader products will become the mass market mainstream. And far as the present situation, the market competition has become fierce.

Newman, Onda, Taipower, OPPO, Patriot … … more and more hardware manufacturers to introduce an electronic reader, although they do not necessarily use PVI’s screen, or even may not be necessary for electronic e-reader Ink screen, but the low price, and the psychology of young users well versed in a variety of products, manufacturers introduced considerable market.

“Newman launched in May last year, a 499 color books, has sold 90 million units out.” Liu Chaogui told this reporter. Although this use of non-electronic ink electronic reader screen like a large MP4, but its sales are almost the heyday of black and white e-reader sales of all products combined.”In the past the domestic electronic reader positioned as a deep reading needs of users, partial penetration of aging.” Sun Peilin that if you want to open the mass market, young users of the market should not be overlooked.

Detonated from the 2008, 2009 and 2010 wind and water, to the trough in 2011, just four years, the Chinese e-reader market is the climax to a low ebb. E-book fire up the domestic market too fast, too quickly extinguished.

Industry to participate in a dialogue process, a charge of e-bookstore Hanwang Technology executives said the sale of electronic paper book Hanwang loss, promising that after the sale of electronic paper book market. He noted that electronic paper is different from other books and IT products, electronic paper book will be a follow-up after the sale to income.

Yingjian also repeatedly in the previous interview, said that in 2011 the contents of Hanwang bookstores will make every effort to build. According to Liu Yingjian ideas, as long as the user base with a large base, you can bring more benefits for enterprises. May 19 came the good news Amazon also confirmed Yingjian ideas, Amazon CEO Jeff Bezos announced on this day, the Amazon Kindle e-book site to purchase the number of users has more than printed books.However, when the domestic book market to achieve the results of the Amazon, this is a subject who did not dare to predict.

“In the industry chain up, turn on the mass consumer market opportunity is very slim.” Momochi Network CEO Cheng Sanguo such judgments. In his view, still too fragile for the current e-book industry chain, pull one hair and body moving, in the end chain of hardware manufacturers, naturally can not avoid the impact of the first encounter.According to Cheng Sanguo argument, if the rise in the electronic reader at the beginning, leading hardware manufacturers will be able to enhance the value chain of content, can really understand the book recruited, who understand the operation of digital publishing, electronic bookstore, and now Bu Zhiyu faced a passive situation.

“There is depth of 50,000 readers, this industry can initially hold up.” Cheng Sanguo that really help to cultivate the reader’s e-book is a step by step way vertical ignored. There are also a considerable number of book lovers, but no one giving them the opportunity to experience this quality electronic reading.

So far, the e-book industry chain still does not meet any of the content of user demand platform appear. Status of the industry is: Whether the purchase of any one of the electronic reader, lover of books can be found through its electronic bookstore you want the content. Thus, the purchase of electronic readers just as a consumer, the follow-up value of the weak.If the market can successfully activate, electronic readers, or have a chance, then, the electronic reader attracted by the price users will also send in handy.

This is exactly the price the best results can be achieved. The difference repair chain, who is also the price must pay. And Newman, the Patriot and other vendors, HW almost all energy on a book on electronic paper, ebook reader for sale electronic paper books to the core product Hanwang need to train yourself in this market. “Can not expect others.” Sun Peilin this evaluation. Although a risky move, but not necessarily a way.

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